![]() ![]() Leading The Wirecutter is David Perpich, a senior executive who helped establish the company’s metered paywall and oversaw new product development at the company. But, like other companies including Vox Media, Gizmodo Media Group and Business Insider, it’s clear that The New York Times is beginning to benefit from affiliate linking, the practice of recommending products to readers and reaping a commission if they decide to make a purchase.įor The New York Times, The Wirecutter and The Sweethome fit into a broader strategy of growing the company’s “reader-service” journalism - products that help readers figure out what to cook, how to exercise, where to live, what products are worth the cost, which shows are worthy of their time. ![]() The earnings report didn’t say exactly how much money The Wirecutter and its home shopping sister site, The Sweethome, were bringing in. Explaining a $5 million year-over-year increase in uncategorized revenue, The New York Times attributed it mostly to “affiliate referral revenue associated with the product review and recommendation websites, The Wirecutter and The Sweethome.” Tucked away in The New York Times first-quarter earnings results earlier this month was a sentence that indicates the purchase is beginning to pay off. But the best deal it ever offered might’ve been its sale to The New York Times in October for $30 million. The Wirecutter made a name for itself by serving up great deals to tech obsessives hungry for the latest gadgets. ![]()
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